About the fair

One vision. Thousands of tastes.

A gathering of professional buyers, experts, and creators of the finest tastes and aromas — new connections and discoveries, new business achievements, and memories that last all year.

UFI Approved Event

Wine Vision by Open Balkan is a unique fair dedicated to wine, traditional spirits and food in Europe, and the only event in the Western Balkans with the prestigious UFI certification. This year, for the fifth time, this three-day event will fill the halls of the Belgrade Fair — bringing together exhibitors, professional buyers and key markets from around the world.

Through its first four editions, Wine Vision by Open Balkan has grown beyond the framework of a traditional fair. It has become a dynamic business platform where, in the Serbian capital, creators of the region’s finest wines meet the buyers who bring them to market — and where exciting conversations about the future of the industry take shape.

This year, under the slogan “One Place. The Whole World.”, the fair once again brings together leading winemakers, distillers and food producers, alongside an international community of buyers, distributors, HoReCa professionals and industry experts. The 2026 edition opens the door for exhibitors, professional buyers and visitors to one of the fastest-growing wine markets in Europe.