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Wine Vision

B2B Experience, Elevated!

This year, we are redefining business networking. Through innovative meeting formats, maximum scheduling flexibility, and intuitive agenda management, we are opening a direct pathway to your new contracts and strategic partnerships.

In 2026, B2B meetings represent the driving engine of the Wine Vision event. Participant profiles power an intelligent matchmaking system, a precise schedule guarantees perfectly allocated meeting time, and the mobile app takes care of swift contact exchange and ratings.

Importers, distributors, wholesalers, retail chains, sales agents, and key industry promoters meet with winemakers, distillers, food producers, and equipment manufacturers across 3 new meeting formats. Created profiles, interest scoring, and participant reputation feed our matchmaking algorithm year-round. This ensures that the conversations on the floor perfectly reflect the business interests already defined by both sides.

Business meetings run alongside presentations, workshops, and guided tastings in a dedicated space that provides maximum comfort and privacy. Participants utilize the Wine Vision app for scheduling, messaging, digital lead capture, and instant post-meeting ratings — turning two intensive days on-site into an operational platform that delivers results all year round.

All-New B2B Platform

New features for new business horizons

A new era of B2B networking: the platform’s upgraded features are designed to fast-track participants straight to new contracts and partnerships.

How you meet
  • Table meeting
  • Stand meeting
  • Open meeting

New meeting formats

Three formats tailored to different types of business conversations. Table meetings provide buyers and producers with a private slot and a clear timeframe; stand meetings take place directly at the producer’s exhibition space for an in-depth portfolio presentation; open meetings bring spontaneous, informal encounters focused on specific industry segments.

Smarter Matching

A new matchmaking engine for meetings that deliver results

The 2026 algorithm pairs buyers and producers based on exhibitor portfolios, visitors’ selected professional interests, and supply-and-demand compatibility — ensuring that every encounter is a meeting both sides genuinely want. Greater precision in matching, zero wasted time on the floor, and more successful business deals.

B2B Sessions Matchmaking Engine 2.0 — silver chalice mark
Capture & Qualify
Two Wine Vision app screens showing QR-scan lead capture

Scan and lead capture — complete insights in a single tap

Scan a producer’s QR code directly from your phone to retrieve their full profile, current portfolio, and contact card in one single step. Every scan automatically becomes a categorized lead in your post-fair report — no business cards, no spreadsheets, no manual data entry.

Recognition & Statuses

Three new badges for exhibitors

Three new badges on exhibitor profiles clearly indicate to visitors the status and quality of the products they are browsing. Awarded highlights laureates from previous competitions; Certified guarantees verified supporting documentation and laboratory analyses alongside the product description; while Sponsored marks ambitious brands seeking maximum visibility and a direct pathway to their buyers. These badges are displayed on the producer’s profile and within the matchmaking engine itself.

  • Wine Vision Awarded Product badge
  • Wine Vision Certified Product badge
  • Wine Vision Sponsored Product badge
Find the right Partners
Send global invitation card with matching-criteria chips

Send group invitations with a single click

Build a targeted list of partners based on their products, region, or production scale, and send them a direct time-slot offer in one single batch. All confirmed meetings are automatically added and seamlessly synchronized directly into your meeting calendar.

Engage the right partners

Send your offers globally

Launch a unique offer – a trade discount, a dedicated tasting slot, or a sample shipment – to every professional visitor whose interests match your product tags. All confirmations and inquiries from interested clients arrive directly into your B2B inbox.

Send global offer card with interest-tag chips
Post-meeting analytics
  • Lead Score
  • Daily recap
  • Most wanted

Scores, leads, insights

Every meeting generates a dual-sided Lead Score; the Daily Summary captures the day’s highlights; while the Most Wanted leaderboard reveals who buyers and visitors searched for the most. Post-fair, this data extends the value of business activities year-round, bridging the gap until the next edition.

Exhibitor's Portfolio

Product-based search

The best way to reach producers – through their products. You can filter your search by country of origin, varietal, production volume, certifications, and other preferences. Data is updated the exact moment any new product is published to an exhibitor’s portfolio, remaining available throughout the entire upcoming year.

  • Wines

    Orange

    92

    Products

  • Wines

    White

    1.2k

    Products

  • Wines

    Red

    2.3k

    Products

  • Spirits

    Plum

    225

    Products

  • Spirits

    Pear

    94

    Products

  • Spirits

    Grape

    415

    Products

Keep the Momentum
  1. 1

    Quick

    After meeting

  2. 2

    Daily

    End of the day

  3. 3

    Post-fair

    Summary

Rating in three easy steps

Rate every meeting in two quick clicks right after it ends, summarize the day before leaving the fair, and submit a brief post-fair report upon the conclusion of the 2026 B2B sessions. These three key signals become direct inputs for the next edition’s matchmaking engine.

B2B meetings 2026

Thank you for every meeting

Thank you to every exhibitor and professional visitor who met at the B2B tables of Wine Vision by Open Balkan 2026. See you at the next edition.