Wine Vision by Open Balkan, the leading international wine, food, rakija and tourism fair in the Western Balkans, will hold its fifth edition from 10 to 12 October 2026 in Belgrade.
Building on the success of its previous four editions, Wine Vision by Open Balkan has grown into the region’s largest and most internationally relevant wine and gastronomy event. The 2025 edition brought together 535 exhibitors from 34 countries and welcomed professional visitors from 68 countries, clearly positioning Wine Vision as a meeting point where regional producers and global markets connect with consistency and purpose.
A special focus of the 2026 edition will be placed on further strengthening the professional and trade segment of the fair. In 2026, Wine Vision is placing a clear emphasis on trade—bringing more international distributors, importers, and decision-makers to Belgrade, supported by a more focused and structured B2B meeting program.
For exhibitors and brands considering participation, the fifth edition opens new opportunities for visibility, direct market access, and early positioning toward emerging export markets and long-term partnerships, with additional program formats and business tools to be announced in the coming period.
As its fifth edition, Wine Vision 2026 sets a higher standard, focusing on a more refined, efficient, and results-oriented experience for exhibitors and professional visitors.
To support this, the 2026 edition will introduce a significantly upgraded digital infrastructure, designed to simplify participation and enhance business outcomes. Exhibitors will have access to a fully integrated electronic application and management system, enabling them to submit applications, track procedures, register for activities, and receive timelyupdates through a single, transparent interface.
The Wine Vision app will further evolve into a central operational and networking platformfor exhibitors, visitors, and professional buyers alike—offering structured access to information, matchmaking opportunities, program participation, and business facilitation tools, all aimed at maximizing visibility, connectivity, and commercial impact before, during, and after the fair.
Recognized as a UFI Approved Event by the Global Association of the Exhibition Industry, Wine Vision by Open Balkan remains the only fair in Serbia and the Western Balkansdedicated to wine, food, rakija, and tourism to hold this distinction—underscoring its organizational quality, credibility, and international standards.
By strengthening its organizational, digital and service framework, Wine Vision by Open Balkan 2026 clearly steps beyond the format of a traditional fair and positions itself as a year-round business platform for international trade.
Save the date and join us in Belgrade—where the region meets the world!